Our Mission
Prévost represents a power that is 100% yours. Through streetwear designed with simplicity and value, Prévost wants you to find the position of power within yourself and influence others to find theirs.
Prévost Apparel
Prevost Apparel has a deep appreciation for men’s fashion, which inspired us to create not just a men’s collection but also a women’s line influenced by men’s streetwear. Introducing our "His for Her" collection.
Our garments are made to last, combining luxury with streetwear to empower unique style expressions. Each limited edition cut-and-sew piece is proudly made in Canada, reflecting our commitment to quality and innovation.
MADE FOR YOUR LIFESTYLE
We believe in the transformative power of self-belief, and our commitment is to provide you with more than just clothing; we offer a mindset, a lifestyle, and a community that champions your pursuit of greatness.
DESIGNED FOR YOU, DESIGNED TO LAST.
In a fast-paced world where trends come and go, we believe that quality fabric doesn't expire. Our garments are designed to last, representing a blend of luxury and streetwear that empowers individuals to express their unique style without compromise. Our limited edition cut-and-sew garments are proudly crafted in Canada. With over three years of development and dedication, we are thrilled to introduce Prévost.
At Prévost, we've been where you are – women who appreciate the style of men's clothing but face the challenge of finding the right fit.
Prévost was born out of our shared love for men's streetwear, recognizing a gap in the market for women who appreciate the style found in men's fashion.
Our brand seeks to fill this void by reimagining men's styles for the women's silhouette, creating the His for Her line.
Prevost is represented in three distinct colours: Red, Off White, and Black. These colours were chosen for their symbolism.
Red symbolizes the courage to face challenges head-on.
Off White, represents new beginnings and encourages embracing one's true self.
Lastly, Black signifies sophistication, authority, and power, representing a true leader.
The goat in our logo is a symbol of strength and resilience, which has been inspired by the legendary boxer Muhammad Ali, known as the 'greatest of all time' (G.O.A.T.), a title he earned through dedication and skill.
Our mission: Empower you to be your best selves. Through self-belief, we provide more than clothing – a mindset, lifestyle, and supportive community fostering greatness.
Position of Power
Prévost is derived from the French word meaning "a person in a position of responsibility." We've interpreted this as an invitation for individuals to discover their own position of power through personal empowerment.